Executive Leadership

Top Talent at the Executive Level

The future rests confidently on the shoulders of an esteemed group of high-ranking business leaders with unmatched experience and record-breaking success. Our executive team has bravely taken the company from flagship hopeful to worldwide leader. And they continue to set the stage for the next breakthrough achievement in wellness.

Alfredo (Al) Bala

CEO and President

Alfredo (Al) Bala • PresidentAlfredo (Al) Bala joined Mannatech in October 2007 as Senior Vice President, Global Sales. He was then named Executive Vice President, Sales in June 2011. In June 2014, he was named president to streamline and unify sales and marketing efforts to even better support Mannatech’s independent sales Associates worldwide. In his current role as CEO, he continues to provide Associate support and focuses his efforts on the company’s global expansion.

Al served as Chief Operating Officer of Britt Worldwide, LLC, one of the largest independent Amway network marketing organizations, from 1992 to 2006. While with Britt Worldwide, his main focus was providing motivation, training and tools for Associates in the field in more than 65 countries across the globe. Al was also heavily involved in the launch and re-launch of over 60 international markets, including BRICS markets—Brazil, Russia, India, China and South Africa, which propelled the international sales volume to more than $500 million.

Al served as manufacturing plant manager for Bose Corporation from 1983 to 1992. He is conversant and/or fluent in more than 13 languages. In addition to more than 20 years of domestic and international experience in network marketing, Al’s proven record includes growing a major direct sales organization to $750 million, reaching more than one million people in 60 countries.

“I am really excited about rewriting the language of the network marketing industry to embrace the pioneering concept of social entrepreneurship. But at Mannatech, we have always been pioneers—through our products, people and culture. And now, as the wellness revolution begins to change our economy, we are offering Associates not only a path to pursue for a healthy lifestyle, but also an opportunity for a long-term income filled with a sense of purpose and significance. They are sharing a precious gift, the gift of wellness, with the world. This will make a profound difference. It will change the world.”

Patrick Park

Regional President, Asia

Patrick Park • Regional PresidentPatrick Park joined Mannatech in 2009 as General Manager, South Korea. Mr. Park served as Regional Vice President for Asia leading the company’s overall operations in Japan and Taiwan, and was crucial in the launch and oversight of the Hong Kong market in 2013.

From 2014, Mr. Park has overseen Mannatech’s operations in South Korea, Japan, Taiwan and Hong Kong as Regional President for Asia. During his tenure at the helm of Korea and Taiwan both markets have experienced dramatic growth in sales.

Prior to joining Mannatech, Patrick Park served 13 years in the direct sales industry. Over his career, he has played a key role in expansion into markets including Russia, Korea, India, Indonesia, Turkey, Thailand and Chile as part of a multi-billion dollar company.

He has demonstrated explosive sales and marketing leadership as well as keen operational management during his time with Mannatech. His expertise in rolling out company initiatives in a way that resonates with specific markets has been an invaluable asset to Mannatech.

Chris Simons

Regional President EMEAA & North America

Chris Simons• Regional President EMEAAChris Simons, Regional President of EMEAA and North America, joined Mannatech in 2008 as Director of Sales, South Africa. Since joining Mannatech, Simons has provided pivotal leadership in several markets and in supporting the implementation of the company’s 3-Point Plan system, which helps sales Associates advance their business and personal development. Prior to his time at Mannatech, Simons spent 19 years in the direct sales industry as a field leader and business manager for one of the largest independent networks of direct sellers in the world.

Throughout his career, he has played an integral role in leading company launches in a variety of global markets. He has overseen the deployment of global systems incorporating events and business education platforms that have resulted in more than $1 billion in revenues in those specific markets. Simons is known for working very closely with his field leaders, and creating a market where those leaders have the freedom and support to thrive, while also building an operation that is set up for ongoing, sustainable business.

Russ Wood

Regional President, Greater China

Russ Wood • Regional President, Greater ChinaRuss Wood, Regional President of Greater China, joined Mannatech in 2014 and brings more than 20 years of experience in international expansion, marketing and sales, operations and supply chain to Mannatech. Wood leads the company’s continued growth in Hong Kong and new territories within China. After establishing its Hong Kong operations, Wood leads Mannatech’s aggressive plan to expand its operations within China.

Prior to joining Mannatech, Wood held senior sales and operations roles for several of the direct selling and wellness industry’s most successful companies.

He received his BA from Brigham Young University and his MBA from the Thunderbird School of Global Management.

Joel R. Bikman

Senior Vice President, Sales and Marketing

Joel R. Bikman• Senior Vice President, Sales and MarketingJoel R. Bikman, Senior Vice President of Sales and Marketing, joined Mannatech in 2014 and provides the company with significant experience within the direct selling, nutrition and personal care industries. He is responsible for overseeing and integrating the company’s Research and Development, Customer Service and Sales and Marketing teams to provide a unique product and brand experience to each Associate and customer.

Prior to Mannatech, Bikman held senior sales and marketing roles with three other direct selling companies. Bikman previously worked in the advertising industry.

He holds a BA in Communications and an MBA from Brigham Young University.

Landen Fredrick

Senior Vice President, Supply Chain and IT

Landen Fredrick • Senior Vice President, Supply Chain and ITLanden Fredrick is the senior vice president of supply chain and IT. He is also a director on the Board of Directors of the Direct Selling Association (DSA) as well as the chairman of the M5M℠ Foundation, a non-profit organization benefitting children in need by fighting global malnutrition.

At Mannatech, Fredrick oversees supply chain, global logistics and regulatory affairs. He is passionate about creating the best customer experience possible for Mannatech’s independent sales Associates. Having been a part of Mannatech since 2006, Fredrick has played a key role in developing and driving systems to create efficiencies and manage scale for a company on the Direct Selling News’ Global 100 list.

As a member of the DSA, he has served as Chairman of the Awards Committee since 2013, and has been a supporter of the Direct Selling Education Foundation.

Fredrick’s experience in direct selling has spanned almost 20 years and three companies where he has climbed the ranks from sales to operations with each engagement. Prior to joining Mannatech, he had five years of advertising experience as the owner of Killian Fredrick, LLC. Before that he was a consultant with a banking software company.

Fredrick earned his B.A. from Abilene Christian University, with an emphasis on International Business and Japanese. He later earned his MBA from Amber University. He is married with three children, is an avid outdoorsman and has had a lifelong involvement in church activities.

Ron Norman


Ron Norman • TreasurerRon Norman joined Mannatech in May 1996 and was named Senior Vice President, International in June 2011. Prior to his current position, he served for several years as Mannatech’s Vice President of International Operations. He served as the Company’s Treasurer for over 6 years, and held various other positions within the company’s finance department before his appointment as Treasurer. Prior to joining Mannatech, Ron had 15 years of experience in public accounting, focusing on providing tax, accounting, finance and general business consulting services to Entrepreneurial and Growth Stage companies with an emphasis on preparing these companies for entry into the public markets or preparing them for international expansion.

Ron received both his B.S. and M.S. degrees from Baylor University. He is a CPA licensed in the State of Texas and is a member of the American Institute of Certified Public Accounts and Dallas Chapter of the Texas Society of Certified Public Accountants. Ron donates his time and expertise to various autism advocacy groups in the North Texas area including the DFW Center of Autism and the North Texas Chapter of the Autism Society of America. He and his family are volunteers for events sponsored by the Special Olympics.

“It is truly an honor and a privilege to be able to assist our Associates in spreading the Mannatech dream beyond the U.S. A dream built upon our world class product offering based upon Real Food Technology® and our unparalleled Associate compensation plan.”